Who We Are

At adidas, we see endless possibilities ahead of us.
 

Our purpose, mission, and attitude guide the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. They define who we are. 
 

The adidas People Promise will guide us as we strive to deliver our mission to be the best sports brand in the world and live our purpose - Through sport, we have the power to change lives. You will also see our attitude of ‘Impossible is Nothing’ reflected in our People Promise.

Our Purpose - Our purpose, ‘through sport, we have the power to change lives’, guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.  

To experience how our employees and partners are driving change through purpose – and how you can find purpose, too – click here.

Our Mission - Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.

Our Attitude - At adidas, we are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of sport and culture with possibility where others only see the impossible. ‘Impossible is Nothing’ is not a tagline for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and push all people forward with action.
 

What We Believe In

Our strategy, ‘Own the Game’ puts the consumer at the heart of everything we do. The strategic focus areas are all about increasing brand credibility, elevating the experience for our consumers, and pushing the boundaries in sustainability.  
 

We can only do this successfully if we continue to develop mindsets which embrace innovation, a digital-first way of working and – most importantly – support our employees with the best tools, leadership, development, and workplace experience possible. 
 

Our people strategy will help us to grow, nurture, and elevate adidas even further. New innovations, solutions and designs will flourish in a respectful, inspiring, and supportive workplace. 
 

At the end of the day, it’s all about creating a culture and environment where our people can consistently thrive, be successful, feel they belong, and ultimately enjoy coming to work.
 

Where We Play and Perform

"...IF YOU WANT A JOB DONE WELL, YOU MUST CREATE THE RIGHT CONDITIONS FOR IT. 
ADI DASSLER, FOUNDER OF ADIDAS"