Sellars®, located in Milwaukee, WI, is a leading manufacturer of shop towels, disposable wipers, and sorbents that are made with recycled fibers. Our products can be found in major big box retailers as well as many janitorial/sanitary maintenance, industrial, safety, and specialty distributors in North America and Europe.

Sellars® started in 1985 out of John Sellars' basement and garage in Milwaukee, WI. Through hard work, dedication, tireless innovation, and a commitment to quality the company has grown from a small operation to a fully integrated manufacturer. Those principles are still applied today.

Sellars® Sustainable Green Business Model

Our proprietary and patented technologies enable us to use recycled fibers to manufacture high performance, cost-effective disposable wipers and sorbents. Even though our green products are made with recycled fibers, our customers obtain better performance than the competing virgin products. That’s why, for instance, our oil only absorbent booms were called upon to help clean up after the Deepwater Horizon disaster in the Gulf of Mexico.